“You’re fired, you’re fired,” Musk told the engineer. Engineers had previously investigated whether Musk’s reach had somehow been artificially restricted, but found no evidence that the algorithm was biased against him. Last April, they told him, Musk was at “peak” popularity in search rankings, indicated by a score of “100.” Today, he’s at a score of nine. One of the company’s two remaining principal engineers offered a possible explanation for Musk’s declining reach: just under a year after the Tesla CEO made his surprise offer to buy Twitter for $44 billion, public interest in his antics is waning.Įmployees showed Musk internal data regarding engagement with his account, along with a Google Trends chart. “I have more than 100 million followers, and I’m only getting tens of thousands of impressions.” “This is ridiculous,” he said, according to multiple sources with direct knowledge of the meeting. On Tuesday, Musk gathered a group of engineers and advisors into a room at Twitter’s headquarters looking for answers. The latest is from the always excellent Platformer News, where Zoe Schiffer and Casey Newton have quite a scoop concerning Musk throwing an absolute shit fit because his tweets are getting less engagement than in the past, and even firing one of the only two remaining principal engineers at the company, after they suggested maybe people were just kinda tired of all the Elon stuff: But, as more and more news comes out, it at least adds some additional evidence in support of it. I’m still not convinced I believe this theory. Under this theory, a big part of the reason why Musk bought Twitter was (1) to protect his account from any sort of reprisal and (2) to continue to fill that void, by showing up as the grand liberator, to be loved and adored. A friend of mine has sometimes referred to this phenomenon as “cancelled man syndrome,” which is a condition in which extremely powerful people are so afraid that they might, at some point, face some consequences for their actions, that they build this entire fantasy world around “cancel culture” and “woke ideologues” coming to get them. There’s a school of thought among some who believe that the sole reason why Elon Musk bought Twitter was because of a gaping void in his soul and a deep-seeded need to be loved and adored by everyone, with the belief that he could do that better if he ran Twitter, and without the fear of having any of his tweets - or my goodness - his entire account suspended. Fri, Feb 10th 2023 09:32am - Mike Masnick
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